У меня (с перекодированием) так
H264_OPT=":sout-x264-preset=veryfast :sout-x264-tune=stillimage \
:sout-x264-partitions=none :sout-x264-keyint=40 :sout-x264-bframes=0"
VLC_CMD="/usr/local/bin/cvlc -vv $SOURCE :no-audio :sout=#transcode{vcodec=h264,vb=0,scale=0,acodec=mp4a,ab=0,channels=0,samplerate=44100}:http{mux=ffmpeg{mux=flv},dst=$STREAM} :no-sout-rtp-sap :no-sout-standard-sap :ttl=1 :sout-keep $H264_OPT"
<head>
<script src="/flowplayer/flowplayer-3.2.6.min.js"></script>
</head>
<a
href="http://xxxxxxxxx"
style="display:block;width:640px;height:480px"
id="player">
</a>
<script>
flowplayer("player", "/flowplayer/flowplayer-3.2.7.swf", {
clip : {
autoPlay: false,
live: true,
}
});
</script>